Elders Climate Action / Florida Chapter is planting a SEED IDEA in the Gardens of Global Unity, where all things are possible.

Our mission, should we choose to accept it, is to engage as many organizations as possible in to creating and promoting a series of public service announcements (PSAs) for Earth Day.

WHAT is the PSA Challenge?

  • Participate in a Crafting My Earth Day PSA Workshop on Zoom.
  • Create a 60-second public service announcement (PSA) from your organization or business.
  • Your opening and closing message will frame an Earth Day message from the Youth Leaders of the Climate Collaboratory
  • Your PSA ad will be featured in the virtual Gardens of Global Unity in September 2021.
  • Make a donation to the Climate Collaboratory Workshop as a co-sponsor. 
  • Your sponsorship or donation will help to establish three Nature Centers in collaboration with We, the World and the University of Florida Extension.


  • Elders Climate Action / Florida Chapter will collaborate with Elders Action Network, our parent organization, to create the Earth Day PSA Challenge.
  • Every individual, family, organization, and community has a vital role to play. The arts, sciences, religions, educational institutions, media, businesses, nongovernmental organizations, and governments are all called to offer creative leadership. The partnership of government, civil society, and business is essential for effective governance.  (Earth Charter)


  • To engage all ages in creating a sustainable, just and peaceful future.
  • To take immediate steps to remedy the environmental damage that is already occurring.
  • To address the climate emergency. It’s a race against time.  We can win — and we must.


  • Our next PSA workshop is Thursday, March 18 at 3:00 pm Eastern.
  • We will create prototype Climate Collaboratory programs for Earth Month, March 20 – April 22, 2021.
  • These will be broadcast on social media and radio shows.



  • Crafting My PSA Workshops on Zoom 
  • PSA broadcasts on social media and radio shows

The Climate Collaboratory is a pilot project of We, the World and the University of Florida Extension.
Co-sponsors include Elders Climate Action / Florida Chapter and the Interfaith Climate Group.

For more information, contact Sue Blythe <sueb@eldersclimateaction.org> – Subject: PSA Challenge